A hyper-personalized approach to fragrance. We leverage data & AI to unlock your perfect scents.
About us
Welcome to the lab.
A scent experience that begins & ends with you.
Our personalized & data-driven approach delivers personalized scent recommendations you'll love in candle vessels that match your style & aesthetic.
Our personalized & data-driven approach delivers personalized scent recommendations you'll love in candle vessels that match your style & aesthetic.
HOW IT WORKS
Our personalized approach.
1. Tell us about your mood, lifestyle
& preferences.
& preferences.
2. Your profile is generated with
personalized scent recommendations.
personalized scent recommendations.
3. Pick a vessel that matches your
style & aesthetic.
style & aesthetic.
4. Shop & review your scents to refine your profile
& find new scents to love.
ONLY @ THE LAB
Sending good scent vibes your way.
Curated scents for you

Using data & science to curate scents you’ll love.
Accessible Prices

Under $50 + free shipping, always.
High-Quality Fragrances

Proprietary scents developed by industry experts.
Clean & Safe Ingredients

Free of prop-65 chemicals, phthalates & toxins.
SHOP THE GOODS
Your perfect scent in vessels that matches your aesthetic.
KEEPIN’ THINGS REAL
Real customers. Real feedback.