A hyper-personalized approach to fragrance. We leverage data & science to curate your perfect scent.
About us
Welcome to the lab.
The first scent experience that begins & ends with you. Our online platform leverages immersive video
& AI-tech to curate scents perfect for you & your home.
HOW IT WORKS
Our personalized approach.
1. Tell us about your lifestyle & preferences.
2. We match you with curated scent blends.
3. Pick a vessel that fits your aesthetic.
4. Shop, try & review your scents.
ONLY @ THE LAB
Sending good scent vibes your way.
Curated scents for you

Using data & science to curate scents you’ll love.
Accessible Prices

Under $50 + free shipping, always.
High-Quality Fragrances

Proprietary scents developed by industry experts.
Clean & Safe Ingredients

Free of prop-65 chemicals, phthalates & toxins.
SHOP THE GOODS
Your perfect scent in vessels that matches your aesthetic.
KEEPIN’ THINGS REAL
Real customers. Real feedback.