Welcome to the lab.
A personalized & data-driven fragrance experience designed to help you find new scents to love.
A new way to shop for fragrance.
It isn't easy to find new scents right for you & your home. The discovery process is often time consuming & overwhelming.
Our data-driven approach delivers personalized scent recommendations based on your mood, lifestyle & preferences.
Experience your scents IRL & give us feedback, we use AI to refine & deliver new scent reccomendations you'll love.
How it works
It starts with the scent discovery.
We collect data on your mood & preferences to generate a scent profile for you. Based on your data, we deliver
personalized scent matches.

How it works
More data, better scent results.
As you experience your scents IRL & leave feedback, we leverage AI to refine your profile & deliver new seasonal scent
matches.

Meet your perfect candle.
A 14oz personalized candle from scent to vessel color.
It's a candle unlike any other.
Non-toxic, free of chemicals
& curated to your preferences.
& curated to your preferences.

