HOW IT WORKS
A personalized fragrance experience.
Our data-first approach is designed to deliver personalized scent recommendations you'll love.
Start with the scent discovery.
Our immersive scent discovery collects data to understand your mood, preferences & lifestyle.
Start with the scent discovery.
Our immersive scent discovery collects data to understand your mood, preferences & lifestyle.

Unlock your perfect scents.
We generate your scent profile with three top scent recommendations & you pick the candle vessel that matches your style.
Unlock your perfect scents.
We generate your scent profile with three top scent recommendations & you pick the candle vessel that matches your style.

Experience your scents IRL!
Try, smell & review. We leverage machine learning & AI to refine your profile & deliver new scent recommendations you'll love.
Experience your scents IRL!
Try, smell & review. We leverage machine learning to refine your profile & deliver new scent recommendations you'll love.

ONLY @ THE LAB
Sending good scent vibes your way.
Curated scents for you

Using data & science to curate scents you’ll love.
Accessible Prices

Under $50 + free shipping, always.
High-Quality Fragrances

Proprietary scents developed by industry experts.
Clean & Safe Ingredients

Free of prop-65 chemicals, phthalates & toxins.